fifteen years of shipped work.
Case studies from enterprise and consumer products: the problem, the research, the decisions, and what actually changed after launch.
recent work, 2025–2026
poppy pulse
A performance tool on the restaurant register that turns upselling into a team game. I started it myself and took it from concept to field research to production code.
cross-channel upsell strategy
One shared language for upselling across the app, kiosk, voice AI, POS and menu boards, tested through research and live experiments.
checkout research: 96 sessions
Two rounds of factorial usability testing that shaped a better checkout, plus a code-first research setup that stopped broken prototypes from losing data.
kiosk menu redesign
A kiosk menu guests can find their way through, tested with a three-version coded prototype and two rounds of multi-cohort testing.
design system as code
I moved the app’s design system from Figma-only to a versioned code package that engineers and AI coding agents use directly.
menu simplification
My team cut the core menu from 44 items to 12 and rebuilt it as two simple levels: categories, then products.
build your own bundle
A step-by-step builder for group orders. It launched nationally, then moved to the kiosk.
more from 2025–2026
sms consent and preference center
Email, push and text preferences in one place, with a consent flow built around compliance rules.
web conversion workshop
A cross-functional activation workshop and nine interviews that turned into homepage concepts to test.
holiday turkey pre-order
A pre-order flow that tells guests when they can pick up before they commit, built over two holiday seasons.
restaurant tools, back of house
Field studies in five restaurant kitchens that reshaped the tools crews use to cook, hold and pack food.
earlier work
calix website redesign
A persona-led redesign of the Calix website so prospects and customers could find the right product, and the marketing team could build pages without starting from scratch.
neamb retirement product launch
A self-service retirement experience for NEA members that explains the options first and hands members to enrollment with confidence.
omni application for nextera energy
An enterprise pricing tool that gave NextEra Energy executives a clear view of project pricing, built to support $18 million in annual savings.
omni transmission study scenario application
An application that automated most of the manual model updates behind NextEra Energy's transmission injection studies.
nextera energy onboarding project
A redesigned onboarding flow in IT4U, NextEra Energy's IT request portal, so hiring managers stop filing duplicate tickets and can see where every request stands.
it4u catalog consolidation
Cutting NextEra Energy's IT service catalog from 400+ items to about 50, so employees can find what they need and help themselves.
power delivery center for work excellence (cwe) accelerate project
A planning board that brought eight field-scheduling systems into one tool, part of a plan to cut $28 million in costs over five years.
movietickets.com website redesign
Rebuilding MovieTickets.com from the ground up, with new research, a new design and a new frontend, after a decade without an update.
simplytraders student community platform
A peer-to-peer textbook marketplace for college students, born from my own frustration with textbook prices.