senior manager, product design · popeyes louisiana kitchen (rbi)
Design lead for Sales & Growth across the mobile app, web, self-order kiosks and restaurant point-of-sale. In 2025 I built the team’s design practice. In 2026 I went hands-on. I hire and coach designers, including a newly defined AI-integrated role.
- Led the cross-channel upsell strategy across app, kiosk, voice AI, POS and menu boards. Leadership adopted my upsell taxonomy company-wide. My recommended checkout pattern lifted upsell purchases 18% in a live A/B test and became the production default.
- Started Poppy Pulse, a real-time upsell coach for restaurant crews. Ran field research in 4 restaurants and shipped the front end as production code.
- Designed and ran 96 sessions of factorial usability research. Replaced six hand-built prototypes with one coded prototype covering 8 variants. The top guest complaint went to zero in 55 sessions.
- Turned the design system into a versioned code package: 31 React and 12 React Native components, 3-tier tokens, Storybook and automated Figma drift checks, with instructions AI coding agents follow.
- Redesigned the kiosk menu with a 3-version coded prototype and two rounds of multi-cohort testing, through dev handoff and a phased rollout plan.
- 2025: led my team’s menu simplification (core menu cut 72%, 44 to 12 items) and Build Your Own Bundle (launched nationally, then on kiosk). About 15 studies with 120+ participants.