the problem
We started from how a guest actually decides on lunch.
popeyes · 2025 · ux research
web conversion workshop
A cross-functional activation workshop and nine interviews that turned into homepage concepts to test.
the two-minute version
what i did
An activation workshop with cross-functional partners, backed by nine moderated interviews.
the result
The top-voted ideas became homepage concepts and A/B/C variants to test.
the problem
start from how a guest decides
A persona journey: how a guest actually decides on lunch.
We started from how a guest actually decides on lunch.
the process
everyone sketches
Affinity mapping and voting, then Crazy 8s with cross-functional participants. Nine moderated interviews backed it up.
Eight ideas in eight minutes from each cross-functional participant.
impact & next steps
ideas straight into tests
The top-voted ideas became homepage concepts and A/B/C variants to test.
Quick wins to A/B test, straight out of the research.
more from the project
Scroll sideways for the screens that didn’t fit the story.
next up
holiday turkey pre-order
A pre-order flow that tells guests when they can pick up before they commit, built over two holiday seasons.
or see all 20 projects