the problem
Guests went four levels deep to reach a product, and the four core categories held 44 items.
popeyes · 2025 · ux design
menu simplification
My team cut the core menu from 44 items to 12 and rebuilt it as two simple levels: categories, then products.
the two-minute version
what i did
My team tested the structure with 60 people, then two layouts with 24, and rebuilt the menu in two levels.
the result
The core menu went from 44 items to 12, a 72% cut, in one structure across five breakpoints.
- fewer core menu items (44 to 12)
- 72%
- people in the card sort and tree test
- 60
- people in the usability test
- 24
the problem
four levels deep to order chicken
Guests had to go four levels deep to reach a product, and the four core categories held 44 items.
The problem, the hypothesis and every change, on one page for stakeholders.
the process
test the structure before the screens
A heuristic review, then a card sort and tree test with 60 participants.
Cutting the four core categories from 44 items to 12. big cards or infinite scroll
Two layouts head to head with 24 participants in four cohorts. Nearly everyone completed every task, and infinite scroll reduced friction.
24 participants, four cohorts, two layouts.
the solution
two levels: categories, then products
Infinite scroll as the default. Tabs scroll the page, so guests never lose their place.
Select a category, scroll products, open the same PDP. sauces in one tap
Sauces add with one tap, straight from the menu.
Sauces add with one tap, straight from the menu.
impact & next steps
44 items became 12
The four core categories went from 44 items to 12, a 72% cut, in one structure across five breakpoints, web and app.
One information architecture across five breakpoints, web and app.
more from the project
Scroll sideways for the screens that didn’t fit the story.
next up
build your own bundle
A step-by-step builder for group orders. It launched nationally, then moved to the kiosk.
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