people first
Every product is somebody’s bad morning or good afternoon. I start there, not with the feature list.
about
design leader, mentor, dad.
I have spent fifteen years designing and leading ux across qsr, energy and enterprise platforms. I care about teams as much as products, and I draw most of my thinking before I type it.
I come from humble beginnings. As a first-generation Haitian American, I learned early what it takes to keep going when the odds are not arranged in your favour.
That is the same instinct I bring to design work: pay attention, stay curious, and keep showing up for the people the product is for.
Outside of work I mentor designers, write about leadership and career growth, and collaborate with people who believe design can shape culture.
what i believe
evidence over opinion
Interviews, tests and numbers, so a design decision can survive the room it is presented in.
teams that outlast me
Systems, rituals and critique that keep working after the project ends.
the path here
senior manager, product design
popeyes louisiana kitchen (rbi) · 2024–nowDesign lead for Sales & Growth across the mobile app, web, self-order kiosks and restaurant point-of-sale. In 2025 I built the team’s design practice. In 2026 I went hands-on. I hire and coach designers, including a newly defined AI-integrated role.
ux design manager
hero digital · 2022–2024Led high-profile client projects in an award-winning agency, including the Calix website redesign and the NEAMB retirement product launch.
senior ui/ux designer
nextera energy · 2020–2022Led ux design for enterprise-scale applications across business units at the world’s largest renewable energy company.
senior director of marketing
brainy bunch media · 2018–2020Directed a cross-functional team of 11 developers, designers and marketers delivering brand and digital solutions for small-to-mid-sized businesses.
ux frontend developer
movietickets.com · 2015–2018Hybrid ux designer and front-end developer, delivering the company’s first design system and responsive web platform.
before that: full stack ux developer at sonavation (2014–2015); ux lead, full stack developer at simplytraders.com (2012–2014); web developer at digital target marketing (2011–2013); freelance web developer at self-employed (2008–2015). bachelor of science, computer science, florida atlantic university, boca raton, 2011.
what i’m working on now
I lead design at Popeyes, across the mobile app, web, self-order kiosks and the restaurant register.
In 2025 I built the practice: team principles, a Project Design Plan for every project (about 50 of them), and research behind every big decision, about 15 studies with 120+ participants.
The work moves numbers. In a 2026 A/B test, my checkout pattern lifted upsell purchases 18%. In 2025, experiments my team designed cut wrong-store guest-care tickets 17% and brought 7.12% more transactions on tagged offers. And research saved 5+ weeks of build on an express checkout that lost to control.
In 2026 I went hands-on. AI tools brought me back to building, so now I prototype in code, run the research and ship production code. The projects are on the work page.
outside of work
Two daughters, a wife who is funnier than me, and a sketchbook that goes everywhere. Most of the illustrations on this site started on a beach, a plane, or a kitchen table.