the problem
A bundle means many choices in one flow, and guests needed to know where they were at every step.
popeyes · 2025 · ux design
build your own bundle
A step-by-step builder for group orders. It launched nationally, then moved to the kiosk.
the two-minute version
what i did
Three concepts, then a test of guided steps against one long scroll.
the result
Step-by-step won 10 of 12 with 100% task success, launched nationally, then moved to kiosk.
- preferred step-by-step
- 10 of 12
- task success
- 100%
the process
guided steps or one long scroll
A bundle means many choices in one flow. Guests needed to know where they were at every step.
Three concepts, then an unmoderated test of two layouts: guided steps versus one long scroll.
Two layouts tested: guided steps vs. one long scroll. where the scroll version broke
In the scroll version, some people felt scroll fatigue and missed “Change Bundle”. 10 of 12 preferred step-by-step, with 100% task success.
Some guests felt scroll fatigue, and "Change Bundle" was easy to miss.
the solution
a tracker that fills as you go
A 5-step progress tracker that fills with item thumbnails as each step is done, and a small add-to-bundle animation.
Step-by-step won the test.
impact & next steps
national launch, then kiosk
Launched nationally, then adapted for kiosk.
The same builder translated to kiosk.
more from the project
Scroll sideways for the screens that didn’t fit the story.
next up
sms consent and preference center
Email, push and text preferences in one place, with a consent flow built around compliance rules.
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