the problem
As a student, buying and reselling textbooks cost too much and took too long.
simplytraders.com · web development
simplytraders student community platform
A peer-to-peer textbook marketplace for college students, born from my own frustration with textbook prices.
the two-minute version
what i did
A peer-to-peer textbook marketplace for college students, born from my own frustration with textbook prices.
the result
A working, responsive platform, measured with Google Analytics, Heap and Intercom.
the problem
the problem
As a student, buying and reselling textbooks cost too much and took too long. My hypothesis: a direct trading platform would save students money and time by cutting out the middleman.
the process
a clear hypothesis
"We believe a direct trading platform for college students will save money and time because it removes intermediary fees and allows direct negotiation."
lightweight personas
Quick personas for different kinds of students, then affinity mapping to set the outcomes and KPIs we would measure.
whiteboard to wireframes
Sketched the data and interactions on a whiteboard, then formalized the core flows in Gliffy.
prototype, then test on campus
Low-fi prototypes in Marvel, high-fi in Proto.io, with feedback from colleagues and students on campus at each round.
the outcome
the outcome
A working, responsive platform, measured with Google Analytics, Heap and Intercom.
An ongoing project that keeps improving from real usage.
more from the project
Scroll sideways for the screens that didn’t fit the story.
next up
poppy pulse
A performance tool on the restaurant register that turns upselling into a team game. I started it myself and took it from concept to field research to production code.
or see all 20 projects